Protecting & Enhancing Sydney’s Appeal

Protecting & Enhancing Sydney's Appeal
Priority 05

It is the richness and diversity of what Sydney offers to businesses, visitors and newcomers which helps distinguish us from our competitors across the Asia-Pacific region. We must not be forget the important role of the cultural, sporting, leisure and visitor offering in a city’s appeal to global talent and investment. Efforts to promote Sydney externally can only be strengthened by ensuring Sydneysiders themselves support it, and as such the Committee is developing an approach to promote civic pride in Sydney, and reviewing how to maximise the benefits of sports and arts investments for local communities and precincts.

Liveability/Loveability Taskforce
Protecting and enhancing the appeal of Sydney

Sydney’s arts, cultural, entertainment and sporting offer is key to the city’s competitiveness and status as a global city, adding to Sydney’s attraction for tourists, business visitors and Sydneysiders alike. This Taskforce relies on the considerable knowledge and experience of its members who come from a wide range of industries across the public, private and not for profit sectors.

The Liveability Loveability Taskforce engages with the question of how to best promote Sydney’s offer, how to build on and further activate the city’s cultural, entertainment and sporting precincts and how to support the emergence of an enhanced night time economy and safer 24-hour city.

Chair: Lyn Lewis Smith, Business Events Sydney
Deputy Chair: Bill Dunbar, SGS Economics and Planning

A Smarter, Data Driven City

Supported by the Smart Cities Taskforce
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